Welcome to Friend-vertising. A campaign that aims to reach everyone in New Zealand with an ad featuring someone they know. Considering that word of mouth is 83% more effective than advertising, and that everyone in New Zealand knows someone who knows someone, this campaign aims to reach everyone in New Zealand with an ad for Skinny – fronted by a person they know. It’s a highly targeted direct campaign that operates at a national broadcast level. Friend-get-nation, if you will.
Skinny
Friend-vertising
See full suite of films below.
AWARDS
CANNES Lions:
Bronze – Innovation in film.
GLOBAL Effies:
Grand Effie – Global.
APAC Effies:
Gold – Influencer
Gold – IT / Telco
Silver – Asia Pacific Brands
New Zealand Effies:
Gold – Best strategic thinking
Silver – Consumer Services
Silver – Most Effective Use of Integration
Silver – Most Progressive Campaign
WARC Global Creative Effectiveness Awards:
Shortlist – Collaboration & Culture
CAPLES Awards:
Silver – Integrated
Shortlist – Digital B2C
ONESHOW Awards:
Shortlist – Innovation in Direct Marketing.
Shortlist – Targeted Online Video.
CLIO Awards:
Bronze – Direct film.
SPIKES Asia:
Silver – Integrated Media.
Bronze – Brand Experience & Activation.
NZ AXIS Awards:
Gold – Direct Campaign.
Gold – TV or cinema 30’ or below.
Silver – Direct Digital.
Silver – Direct Broadcast.
Silver – Social Media Campaigns.
Silver – Influencer.
Silver – Social video.
Silver – Creative Use of Media (integrated).
Bronze – Digital Use of Video.
Bronze – Out of Home Campaign.
Bronze – Integrated campaign led by brand experience & activation.