Skinny
Friend-vertising

Welcome to Friend-vertising. A campaign that aims to reach everyone in New Zealand with an ad featuring someone they know. Considering that word of mouth is 83% more effective than advertising, and that everyone in New Zealand knows someone who knows someone, this campaign aims to reach everyone in New Zealand with an ad for Skinny – fronted by a person they know. It’s a highly targeted direct campaign that operates at a national broadcast level. Friend-get-nation, if you will.

See full suite of films below.

AWARDS

CANNES Lions:
Bronze
– Innovation in film.

GLOBAL Effies:
Grand Effie
– Global.

APAC Effies:
Gold – Influencer
Gold
– IT / Telco
Silver
– Asia Pacific Brands

New Zealand Effies:
Gold
– Best strategic thinking
Silver – Consumer Services
Silver – Most Effective Use of Integration
Silver – Most Progressive Campaign

WARC Global Creative Effectiveness Awards:
Shortlist – Collaboration & Culture

CAPLES Awards:
Silver – Integrated
Shortlist
– Digital B2C

ONESHOW Awards:
Shortlist – Innovation in Direct Marketing.
Shortlist – Targeted Online Video.

CLIO Awards:
Bronze
– Direct film.

SPIKES Asia:
Silver
– Integrated Media.
Bronze
– Brand Experience & Activation.

NZ AXIS Awards:
Gold – Direct Campaign.
Gold – TV or cinema 30’ or below.
Silver – Direct Digital.
Silver – Direct Broadcast.
Silver – Social Media Campaigns.
Silver – Influencer.
Silver – Social video.
Silver – Creative Use of Media (integrated).
Bronze – Digital Use of Video.
Bronze – Out of Home Campaign.
Bronze – Integrated campaign led by brand experience & activation.