Pedigree targeted couples who weren’t quite ready for parenthood, and helped them start their families, with a dog. Armed with the insight that 83% millennials were delaying parenting, we revealed a new life stage between adulthood and parenthood, and leveraged the social pressure that came with it into the perfect excuse to adopt a dog.
A baby step into parenting.
Adopt a dog at Pedigreeparenting.co.nz