Rather than send a nationwide press campaign to print, we chose to skip the paper and save the lives of hundreds of innocent trees in the process. Consisting of three innovative ‘full-page’ executions, this newspaper campaign – printed on radio waves – carries a message of hope, and beer, to all mankind.
DB Export
Paperless Newspaper Ad
AWARDS
D&AD:
Finalist – Radio & Audio
ADSTARS:
Silver – Radio & Audio
SPIKES ASIA:
Bronze – Radio & Audio